Series-wired sets continued

Series-wired sets continued to be sold, but nine bulbs, or even ten,

were an improvement over the previous eight-lamp sets. Recommended

by Consumers’ Research Bulletin in December 1946, were “Noma,”

“Gem,” and “Good-lite.” By the mid-1940s, Noma Electric Corporation

was the best-known maker of Christmas tree lights. Headed by Henri

Sadacca, Noma raised the amount of its assets from $2,639,000 at the

end of 1943 to more than $21,000,000 by the end of 1946. Sadacca be-

came vice president in 1927 when Noma was a seasonal business. Young

Sadacca had begun the manufacturing of Christmas tree lights in 191 l.

Competition was keen over the years and forced the firms in this busi-

ness to form the National Outfit Manufacturing Association (NOMA).

Initially it was a trade association, but failing as a stabilizer, Noma finally

bought out the other companies and went into production itself. In fact

business was so fantastic that Noma was able to deliver only 20% of its

orders for lights and ornaments in 1946. In this particular year, Noma

produced close to ten million strings of lights. Bulbs were also imported

from Japan and China, but were considered of poor quality and they had

a short life for the price of 20 to 25 cents each.

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