pal producer of lights in the United States

Its original fourteen members included all but a few of the principal
manufacturers. There was competition, but Noma was by far the princi-
pal producer of lights in the United States. On the average year, Noma
produced between seven and ten million strings of lights to be hung on
over twenty-five million trees sold. In excess of 100 million light bulbs
were produced. Noma was the only manufacturer of such lights in Canada
and Britain.
Sadacca did leave the company in 1932 for independent ventures. He
purchased Monowatt Electric Corporation and Whirney-Blade Company,
makers of wiring and accessories, and quickly created a market by selling low
priced items to five-and-clime stores. Gradually, he sold out his ventures and
returned to Noma, in 1938, as president. His mission included broadening
the company’s sales base. He added decorative and religious items to the
lights then marketed. War interrupted his plans, and by 1942, his regular
lines were out. However, he obtained permission to manufacture toys by
locating plants in areas where labor and facilities were not involved in war
production. Between 1943 and 1945, he sold twenty million toys.
Peerless boxed set of miniature-based bulbs. Late 1940s. $30-35.

Comments are closed.