ing lights in 1911

When Sadacca first went to Noma (he became vice president in
1927), its business was entirely seasonal. Sadacca had begun manufactur-
ing lights in 1911, and had also begun his career as an electrical inventor.
In the trade, light strings were termed “outfits.” Competition was fierce,
pitting one compan against another in efforts to stay afloat. In 1925, firms
in the business attempted to thwart this “war” by forming the National
Outfit Manufacturers Association (NOMA). This was the start of Noma,
which got its name front the association’s initials. Failing as a stabilizer,
Noma finally bought out the manufacturing companies and went into
production itself.

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